Pia Takchi did not plan a career in marketing. She joined an agency as its HR hire, knowing nothing about the field. Today she is founder and creative director of SevenPees, a Lebanon-based events and creative agency with more than 370 projects behind it and clients in Lebanon, Saudi Arabia, Qatar and the UAE.
An HR role that became a crash course in running an agency
Soon after Takchi joined, the agency's owner moved abroad and stopped showing up. Overnight, she was running a team of 15 on her own.
She learned fast. She taught herself marketing through research and YouTube, worked nights and weekends, and kept the agency's clients happy.
Walking away from someone else's dream
At some point, Takchi realised she was building someone else's dream, at an agency its own owner did not care about. So she quit and started her own. A few months later, the old agency closed, while SevenPees, founded in 2022, kept growing.
One team from the first concept to the content after the night
SevenPees plans and produces events: product and showroom launches, openings, gala dinners, corporate events, activations and festive décor. Around those events, it builds what a brand needs to look like one brand, including brand identity and guidelines, social media content, photography, video and websites.
Its clients include automotive groups, hospitality venues, beauty brands, real estate and retail companies. Takchi says the difference is ownership: one team handles the whole chain, from the concept to the event itself and the content that follows. Decisions take hours instead of days, and the event, the branding and the online presence all tell the same story.
“Nobody remembers the setup. Everyone remembers the feeling. So we obsess over the first to create the second,” Takchi says.
A drone show in Thoum and gala dinners in Riyadh
One project people still talk about is the Mercedes-Benz Certified launch in Thoum. SevenPees produced it with a drone show over the showroom, plus a laser and light show.
Outside Lebanon, the agency has handled event branding for gala dinners in Saudi Arabia, including the FMF Gala Dinner at Kempinski Riyadh.
Growth built on referrals, not a sales team
SevenPees has never had a sales team. Its 370+ projects and 80+ returning clients came entirely through referrals and repeat business. Across its events and activations, it has hosted more than 5,000 guests.
Today, SevenPees has active clients in four countries, and the work keeps coming from people who have already seen what the team can do.
See SevenPees' events and creative work at sevenpeesme.com.
SevenPees | Creative & Events Agency
