Lera Uniforms started in 2024 with one person and a set of embroidery machines that often ran late into the night. Less than two years later, the company runs two factories across Lebanon and Syria.
Founder Valeria Dagher was 22 when she launched the business. Her goal was clear from day one: make workwear that performs on long shifts, looks sharp, and lets the people wearing it stand out.
Biochemistry, Paris, then Istanbul
Lera's path into uniforms did not begin in fashion. She earned a BS in Biochemistry from the Lebanese University, then completed a Master's degree in Textile Engineering and Fashion Design in Paris.
She followed that with hands-on management experience in Istanbul's textile industry. Lera Uniforms draws on all three: the science behind fabrics, a designer's eye, and practical know-how from the factory floor.
Workwear built for fast-paced teams
Lera Uniforms designs and manufactures custom technical workwear for hospitality, healthcare, wellness spas, culinary arts, and entertainment productions. It handles the full process, from fabric selection and garment construction to branding the finished piece.
Fabrics are chosen to hold up under heavy daily wear, while the tailoring stays clean and modern. For logos and branding, the company uses techniques such as 3D puff embroidery, which raises a design off the fabric, and DTF printing, a direct-to-film method for detailed prints.
Behind it all is one idea: a uniform is part of a brand's identity, not an afterthought. A hotel, clinic, or spa can use what its team wears to show who it is.
"Everyone looked the exact same"
For Lera, starting the company was personal. "When I started Lera, I just wanted something different. I was tired of seeing everyone look the exact same. I found it disrespectful that uniforms were not used as a form of self-expression," she says.
She sums up the company's purpose as "honoring our journey and empowering employees every day to be exactly who they are, unapologetically."
From 5,000-unit orders to a Beirut boutique
Lera Uniforms has supplied major regional events including Riyadh Season and has delivered single orders of more than 5,000 custom units. Its client list now includes more than 50 corporate clients.
Next comes retail. The company is opening its flagship luxury boutique in Beirut, giving the brand a public storefront alongside its manufacturing work.
Learn more about Lera Uniforms and its custom workwear at lerauniforms.com.
Lera Uniforms
