A morning on the court, then a full day in the city. For most women, that means packing a second outfit. CLUB SODΛ ACTIVE, a new activewear brand from Beirut, wants one outfit to cover both.
Founded in 2026 by Karen Atallah, the brand makes women's clothing for tennis, padel, Pilates and yoga. It has now launched its debut collection along with its online store.
A tennis lover with no time to change
Atallah, 30, built the brand around two things she knows well: busy days and a love for tennis. Her schedule rarely left room for an outfit change, so she wanted activewear that made getting dressed easier without giving up on style.
She also saw a gap in Lebanon. Elegant tennis and padel wear that could keep up with a full day was hard to find. "Women want comfort and freedom to move, alongside the polished details they love in their everyday wardrobes," she says.
Collars, open backs and ball pockets
The debut collection includes tennis and padel dresses, coordinated tops and skirts, Pilates and yoga pieces, and accessories to complete the look.
Its design identity lives in the details. Pieces feature refined collars, sculpted silhouettes, open backs and considered colour contrasts. Most styles also come with built-in shorts and ball pockets, so the details work during play, not only in photos.
Atallah designs for women with full calendars who want to feel comfortable, confident and put together. Each piece is meant to go from a session on the court or in the studio straight into the rest of the day.
Why tennis wear deserves a bigger role
For Atallah, tennis wear has always held a special kind of elegance. "I've always found tennis wear the most elegant expression of sportswear and everyday attire. Yet, its place in our everyday wardrobes feels underestimated," she says. "I created CLUB SODΛ ACTIVE to bring that elegance into more of our daily lives, because great style deserves to go beyond the court."
A Lebanese label with international plans
The launch is the first chapter of a bigger plan. Atallah wants to grow CLUB SODΛ ACTIVE into a Lebanese brand with regional and international reach, one that draws women from around the world to search for and shop from a Lebanese label for the first time.
Her aim is clothing women choose for how it moves and how it makes them feel, built for lives with full days and many roles.
Browse the debut collection at clubsodaactive.com.
CLUB SODΛ ACTIVE
