Moj Wild Seafood has secured $75,000 on Shark Tank Lebanon. The artisanal seafood brand, based in Mina and Beirut, builds its whole range around one rule: every fish is wild-caught and bought directly from local Mediterranean fishermen.
"A huge milestone for MOJ, and this is only the beginning of our journey," the brand said in its announcement of the deal.
From Mina's fishing boats to the jar
MOJ works with artisanal fishermen and buys their catch straight from them, with no middle layer. The fish is then processed using traditional methods. Every piece is cleaned by hand, and no chemicals go into the final product.
Buying direct is also how the brand supports the local fishing communities it depends on. Small-scale fishermen get a steady buyer, and MOJ gets fish it can trace back to the boat.
Bluefin, bonito and belly cuts in olive oil
Canned and jarred fish make up the core of the range. The lineup includes Bluefin tuna, Bonito, Albacore, chopped tuna, and Ventresca belly cuts. Each one is preserved either in organic extra virgin olive oil or in water.
Beyond the jars, MOJ sells specialty catches such as Blue Belly Shrimp. It also offers fresh salmon every week, along with breaded fish options for quicker meals.
A national stage for a coastal brand
Shark Tank Lebanon put a small, hand-processed seafood label in front of investors and a national TV audience. Walking away with $75,000 gives MOJ fresh capital early in its growth. The brand itself treats the deal as a starting line, not a finish.
See the latest catches and jars from Moj Wild Seafood on Instagram.
