Running an event means juggling ticket sales, payments, marketing, guest messages and the team at the door. Blend, an AI event management and ticketing platform founded in Lebanon, brings all of that into one place and lets organizers handle much of it by simply asking.
As of November 2026, Blend reports US$1.35 million in transaction value processed through its platform. It serves organizers in Lebanon, the UAE, Canada and the USA, and announced its Dubai opening in October 2026.
Meet Blenny, the assistant that reads the ticket data
At the centre of the platform is Blenny, Blend's own AI. Organizers speak or type what they need in plain English. Blenny can help prepare an event website, build an audience for a campaign, draft guest messages, organize access for entry teams and explain how tickets are selling.
An organizer might ask why a particular show is selling slowly, or request a reminder for people who attended before. Blenny uses that organizer's event data to prepare an answer or an action plan. Once the organizer approves, it carries out the supported tasks.
The founders showed this in action at Creator Summit, where Blenny answered a live audience-count question using event data.
One platform for organizers, one feed for guests
Blend is built for organizers, venues and promoters running conferences, concerts, festivals and other live experiences. Ticket sales, payments, marketing, guest communication and check-in sit together, so teams spend less time on admin and more time on their events and their guests.
Attendees get their own side of the platform. Blend uses AI to recommend events based on each person's interests and activity, and they can book tickets in the same place.
From a Christmas season in Lebanon to a stage in Dubai
In Lebanon, the Christmas events Blend supports are expected to draw a total of around 200,000 people, over a season that runs for more than a month.
In the UAE, Blend is the official ticketing platform for Step Dubai 2027, taking place on 3 and 4 February at Dubai Internet City. The team attended the 2026 edition as members of the audience. A year later, they are running the conference's ticketing.
Three founders who learned to build
Blend was founded by Leo Tchennozian (Co-Founder and CEO), Rayad Mghames (Co-Founder and COO) and Joseph Zakhour (Co-Founder). Early on, the company went through a difficult period that pushed Leo to learn to code and build the first versions of the platform himself.
Rayad and Joseph soon became more involved in development too, learning to turn ideas and customer feedback into working software. What started as a necessity became a shared skill: today, all three co-founders can build the product themselves.
That experience shapes how the company works. The aim is to make running an event easier through AI, while staying close enough to customers to know what needs improving. Their advice to other founders is just as practical.
"Start before you feel ready. Get your product into people's hands, listen to their feedback and keep improving. Don't build on assumptions. Speak to your customers every day, and let what you learn guide what you build next," the co-founders say.
To create an event with Blenny or find your next one to attend, visit blendapp.ai.
Blend LLC
