Sophia Ayoubi

Lebanese Businesses Learned How to Survive. But Did They Learn How to Operate?

Chassis founder Sophia Ayoubi on why crisis workarounds left so many Lebanese businesses depending on the owner.

In this opinion piece, Chassis founder Sophia Ayoubi argues that many Lebanese businesses turned crisis workarounds into permanent habits, leaving the owner as the bottleneck for everyday decisions. Drawing on restructuring work in hospitality and consulting, she sets out practical steps founders can take to build a business that runs without them.