Souheil Sabban was 18 when he started an online football brand in Beirut with $500. That brand, Mr. Football, became the first piece of Viral Vision, the e-commerce holding company that Souheil Sabban founded in 2023 and now runs as CEO.
A family lesson from the banking crisis
Sabban grew up in Lebanon. After the banking crisis, his parents lost the money they had spent years saving. That loss changed how he thought about financial security, independence, and his own future.
He decided he wanted to build something of his own and create his own opportunities. At 18, he gave e-commerce a try.
Starting with the sport he played
Sabban is a former football player, so football was the obvious place to begin. Mr. Football combined a game he already understood with a business model he was determined to learn: selling products online.
What began as an experiment quickly grew into something bigger. Today the group's products range from football jerseys, performance gear, and accessories to eyewear and lifestyle items.
Several brands under one roof
Viral Vision now operates a portfolio of e-commerce brands. Alongside Mr. Football, it includes Rule The Pitch (RTP) and REYZ Eyewear, plus other ventures in sports, fashion, eyewear, accessories, and lifestyle.
Each brand speaks to its own community and is built to grow on its own. Behind them, Viral Vision handles the full e-commerce process: product development, sourcing, branding, content creation, performance marketing, fulfillment, and customer experience.
Why Sabban chose a portfolio over a single product
Instead of betting on one product or one market, Sabban spreads the business across several brands. Lessons learned at one brand are applied to the others.
That setup lets the team test ideas faster, scale with more confidence, and expand into international markets. Ideas become brands, and brands become businesses that can run at scale.
A $500 start and a bigger plan
Viral Vision started with $500 and one football brand. Today it runs several brands from Beirut, and Sabban says the company is only getting started.
Sabban sums up his outlook in two lines. "Don't listen to anyone who tells you your vision is too big," he says. "They can't see what you see.
Follow Souheil Sabban on Instagram to see what Viral Vision builds next.
