For most of his career, Rodrigue Abi Zeid has made a living capturing people's attention. Yet he found it hard to switch off himself. Even a dinner with friends could turn into a brainstorm for a brand.
That restlessness is the reason QureOne exists. The recovery business in Antelias focuses on nervous system regulation, helping people unwind, release physical tension and make recovery part of everyday life. So far, it has helped 5,000 customers switch off.
A back pain session that went deeper than expected
Rodrigue co-founded QureOne with a cybersecurity director at a Big Four firm in the GCC, who knew the same constant pressure from his own demanding career. Both discovered Korean deep thermal therapy in the UAE.
Rodrigue first tried it for back pain. What surprised him most was how deeply it relaxed him. When the two partners looked for a similar experience in Lebanon, they could not find one, so they decided to bring it here themselves.
Opening in Antelias as the conflict escalated
QureOne opened after the conflict in Lebanon escalated dramatically in September 2024. The founders launched with a shared purpose: help people who are always switched on make recovery part of their lives.
Korean spine care, now in Lebanon
QureOne is HealthOne's exclusive agent and the only company in Lebanon offering and selling its Korean intense thermal spine care technology. Each system combines deep warmth, massage and targeted pressure along the spine to support relaxation and physical comfort.
At the center, the team guides clients through sessions based on their needs and comfort. People come in for support with back and neck discomfort, difficulty sleeping, stress, sports recovery and circulation-related concerns, among other wellness needs. Sessions support wellbeing alongside appropriate medical care.
From one center to homes, clinics and workplaces
Beyond its own sessions, QureOne sells the technology for homes and workplaces, with guidance, installation and after-sales support included. The systems have also found their way into clinics.
Clients can try a session at the center first, then decide whether to make the system part of their own daily routine. Franchising is now in progress.
Recovery as a daily habit
Rodrigue keeps the goal simple: help people feel better, recover regularly and improve their quality of life. It is a lesson he first learned during that session in the UAE.
"You don't realise how much tension your body is carrying until you release it," he says.
Book a session or ask about home and workplace systems through QureOne on Instagram.
Qure One
