neo, the digital bank by Bank Audi, has announced a partnership with Mastercard behind neo Business, its banking package for small and medium companies in Lebanon. The pitch is a single place to run a business: an account, a card, a card terminal and the payments a company makes every month, most of them priced at zero.
The Account and the Card
A neo Business account opens at no cost, and neo says the process is built to be fast rather than a branch procedure. Each company receives a bank IBAN issued in the name of the establishment, which separates business money from the owner's personal account.
With it comes a Mastercard business card carrying benefits set aside for companies rather than personal customers.
A POS Device at No Cost
The offer that will matter most to a shop is card acceptance. neo says it will deliver a POS device to the merchant at no cost, wherever the business is based, and that payments taken on it land directly in the neo account.
Cash is still part of the picture. A business can withdraw from more than 200 Bank Audi ATMs across the country with no fee. The terminal shown in the campaign carries areeba branding and handles card, mobile, QR and wallet payments, alongside cash in and cash out, bill payments and reporting.
Payroll, Collections and Bills
Four services sit on top of the account. Employee salaries can be paid with no fees. Collections from any neo Pay customer are free. Online payments come in through the neo Payment Gateway. Bills and taxes can be settled without extra charges.
Put end to end, those cover the full cycle of a small company's month: money arrives by card or wallet, sits in one account, then leaves for staff, suppliers and the treasury from the same place.
What neo Is Betting On
Every item in this package removes a cost rather than adding a feature. The account is free, the IBAN comes with it, the terminal arrives free, the payroll run is free, the collection is free. That is a deliberate choice about what keeps a small Lebanese business on cash, and the answer neo is giving is price.
The framing in the campaign is about the digital economy, and the partnership with Mastercard is positioned as the way in for smaller companies. neo describes the goal in plain terms: support these businesses and help them grow.
Businesses can apply through neo. The campaign does not state eligibility conditions for the free POS device or an end date for the offer.
Neo by Bank Audi
