When Omar Berjaoui went looking for replacement gear for his German Shepherd, Django, he could not find anything that was both durable and stylish. That search became Wolvline, a brand that makes handcrafted accessories for pets and their owners.
Founded in Beirut in late 2019, Wolvline is a Lebanese luxury leather goods and lifestyle brand creating handcrafted accessories for pets and their owners, alongside leather collections for women and men. Under Berjaoui, a Lebanese American University (LAU) graduate and 2023 LAU Incubation Program winner, the brand combines artisanal craftsmanship, contemporary design and a vision for international growth.
Berjaoui is a leather goods designer, craftsman and product developer, with more than seven years of hands-on experience in leatherworking, pattern making, prototyping and product development.
From Django’s collar to a full collection
Wolvline’s core range covers dog collars, leashes and harnesses. It has since added leather accessories for women and men, and its newest pieces come in matching sets, so a dog and its owner can wear coordinated designs.
Behind the matching line is a simple goal. The brand wants to bring the bond between people and their pets into everyday style, rather than just sell a collar.
About 90% made by hand
Roughly 90% of Wolvline’s production is handmade. The work runs through an artisan-led workshop, supported by outsourced craftsmen and specialists.
Careful material selection and durability sit at the center of how each product is developed. That focus traces straight back to the problem that started the company.
$80,000 in nine months
Wolvline generated $80,000 in revenue between the first and third quarters of 2026. In the same period it refreshed its branding, expanded its collections for women and men, and developed new retail display concepts.
Technology is part of the plan too. Wolvline is using AI in product design and customer service, and is exploring AI-powered features in its products. It is also looking at more sustainable ways of working.
A Lebanese brand aiming abroad
Next, Wolvline wants to strengthen its retail presence and expand internationally. It is open to strategic partnerships and investment to scale operations and take Lebanese craftsmanship to global markets.
“Wolvline is more than products; it is about connection, craftsmanship and emotion,” Berjaoui said. “My vision is to build a Lebanese-born luxury brand that celebrates the bond between pets and their owners, reminding the world that true luxury is not just how something looks, but how it makes us feel.”
See the collars, leashes and matching pieces on Instagram at @wolvline.
Wolvline
