Real estate accounts for about 40% of global emissions. Terra Instinct exists to bring that number down, and to make the work pay for the people who own the buildings.
The company installs multi-megawatt solar systems and runs large-scale heat pump retrofits on existing properties. The pitch to landlords is direct: cut the carbon your buildings produce, and generate income while you do it. Terra Instinct handles the part most property owners cannot, turning a decarbonisation plan into something that shows up on the balance sheet.
The Gap Harry Briggs Decided to Fill
Founder Harry Briggs spent years working where finance, sustainability, and real estate meet. He advised multinationals as a Director at KPMG in London, helped shape net zero housing policy, and worked with global CFOs on climate at King Charles III's charity, Accounting for Sustainability.
That work showed him a gap. Landlords wanted to cut emissions from their assets, but they needed someone who could do it and make the economics work at the same time. So he built the company to fill it.
Why Beirut
Briggs headquartered Terra Instinct in Beirut. He chose Lebanon in 2023, at a moment when most founders were looking anywhere else, and he chose it for the talent.
"I was brought to Lebanon in 2023 and fell in love with it immediately," he said. "We had our company set up and a team hired less than six months after that first visit."
His commitment grew as conditions got harder, not easier. When war struck in 2024, he expanded the team. When he could have pulled back, he moved to Beirut himself in 2025. When conflict returned this year, he committed again and signed for a new office to hold the growing team.
Where Terra Instinct Operates Now
The company is headquartered in Beirut with operations across the United Kingdom, France, and Saudi Arabia. Its work spans multi-megawatt solar installations and heat pump retrofits at scale.
The next marker on the calendar is a new office in Achrafieh, opening in June 2026, built for a team that keeps getting bigger in a city the founder bet on early.
Learn more about Terra Instinct.
