When a guest sits down at a fine-dining restaurant in Beirut and reaches for the menu, they may now find a tablet instead. Waytrix is the Lebanese company behind it, and the device does two jobs at once: it acts as the restaurant's interactive menu and it carries 15-second video ads from brands that want to reach diners during the quiet minutes before they order.
The model is built around an audience advertisers usually struggle to capture. Diners spend an average of seven minutes browsing the menu, the company says, and 98 percent of ad sessions play start to finish. That is closer to cinema than to social media, where ads fight for fractional seconds of attention on a scrolling feed.
How the Tablet Works at the Table
The Waytrix tablet sits on the table between courses. Guests use it to read the menu, see full-screen images of dishes, order with one tap, and collect loyalty rewards. While they do that, branded videos play in the same visual language as the rest of the venue, with no pop-ups and no scrolling.
Behind the scenes, the tablet also talks to a smartwatch on the waiter's wrist. When a guest taps for service, requests valet, or leaves feedback, the alert lands on the waiter's wrist within seconds. The aim is faster service and shorter wait times without louder staff or visible call buttons.
A Two-Sided Network for Brands and Venues
The company runs the platform as a two-sided network. Brands join through the Partner Video Pass, which gives them video slots across the network, a real-time dashboard showing impressions, dwell time, QR scans, and peak-hour heat maps, plus the ability to swap creatives or A/B test offers in a single click. A dedicated strategist helps tune the campaign.
Restaurants join through the Restaurant Tablet Suite. There is no upfront cost for the venue. Waytrix covers the hardware, installation, and maintenance, and earns its revenue from the advertising side. Venues get the digital menu, smartwatch alerts, valet and loyalty features, and quarterly on-site reviews.
Four Tablets Built for Different Rooms
Waytrix offers several tablet formats designed for different venue styles. The TouchServe 8-inch Interactive uses a single capacitive touchscreen with a speaker and microphone for voice prompts and feedback. The Classic White and Classic Black Dual-Screen units carry two 8-inch HD panels on a matte-white or piano-black body, aimed at venues that want clear sightlines from every seat. The PowerDock Wireless Display uses a detachable screen that runs up to 35 hours on a Qi wireless-charging base, built for high-traffic tables where cables are hard to hide.
The Numbers Waytrix Is Putting Forward
The company says its network reaches more than 150,000 diners a month across the restaurants, hotels, and hospitality venues it works with. It cites 98 percent viewability, an average dwell time of seven minutes per session, and campaign returns of up to three times spend in the first flight, based on QR redemptions and lifts in premium orders measured through its partner audits.
Where the Network Goes Next
For now, Waytrix is focused on fine dining, coffee shops, and live events, with the same hardware and dashboards available to both sides of the market. New venues can be activated on the same day they sign on, and creatives can be pushed across the whole network at once. The pitch to brands is straightforward: the calmest moment of the meal is also one of the most valuable.
Learn more about Waytrix.
