To AI starts from a simple frustration its founder kept running into. Plenty of companies want to use artificial intelligence, but most have no idea where to begin. To AI, a software startup based in Jounieh, was built to answer that question with working tools rather than theory.
Founded in 2023, the company builds AI agents that businesses can put to work straight away. Its products sit inside an AI Suite, a growing set of agents aimed at everyday business tasks like sales, customer engagement, and operations. The goal is to make AI useful for ordinary companies, not just large technology firms.
The Engineer Who Wanted AI to Be Practical
The company was co-founded by Rabih Bader, who serves as its chief technology officer. His starting belief was that AI should be practical and within reach of every business, whatever its size.
Bader saw a gap between interest and action. Companies were curious about AI but stuck at the first step. So he began building agents that solve concrete problems, from handling sales and customer conversations to automating routine work and supporting growth.
How Sales Aigent Works
The flagship product in the suite is Sales Aigent, an omnichannel AI sales agent. It manages customer conversations across a company's website, WhatsApp, and Instagram from one place, so a business does not have to track each channel separately.
Beyond chatting, the agent is built to do the work that turns interest into revenue. It supports bookings, runs automated sales flows, and is designed to convert more leads into customers. For a small team, that means fewer conversations slipping through the cracks.
Where To AI Operates
To AI already works with multiple customers in Lebanon and is expanding across the Middle East. The company frames its work around a clear idea of how people and software should share the load.
"The future of business will not be human or AI. It will be humans empowered by AI, and we are building the agents that make it happen," Bader said.
Learn more about To AI and its AI Suite.
