How e-commerce works in Lebanon in 2026

TL;DR Lebanon e-commerce is hybrid by design : consumers shop online, but many transactions still finalize via cash collection on delivery and WhatsApp-style coordination.  The “big buckets” of online buying are: supermarket e-grocery , general marketplaces , quick-commerce/delivery apps , and diaspora export stores .  Logistics is split between fleet-based delivery apps (fast, urban) and fulfillment/courier operators that handle warehousing, COD, and scheduled payouts to merchants.  Payments that work in practice: Cash on Delivery , wallet transfers (USD/LBP) , and limited card acceptance (often “cash or card on delivery” rather than true online card rails).  1) The Lebanon model: “e-commerce” is not just a checkout page If you try to copy a U.S. or EU e-commerce playbook in Lebanon, you’ll hit reality fast. The market runs on a few truths: Customers want speed and trust , not fancy UX. Many merchants still operate through DMs/WhatsApp , then confirm payment by screenshot or cash collection. Delivery and COD collection are not “extras”—they are the backbone. What’s emerging in 2026 is a more structured version of this same behavior: tools that embrace LBP/USD pricing , local wallets, and operational workflows instead of pretending Lebanon is a normal card-first market.  2) Major players: where people actually shop A) Supermarket and e-grocery This is one of the most “mature” e-commerce categories because repeat purchases are frequent and logistics is predictable. Carrefour Lebanon online positions itself as a full online hypermarket experience, explicitly listing secured online payment and cash on delivery as supported flows.  Spinneys Lebanon online also highlights checkout options including cash or credit card on delivery , plus delivery slot booking and a minimum order requirement—classic grocery e-commerce mechanics.  Insight: Grocery is where Lebanese consumers are most willing to accept structured online ordering—because the