Naya Rolls Out Chef-Curated Bowls Across 44 US Stores

Naya , the US fast-casual chain whose menu is built around Lebanese cuisine, has rolled out a new lineup called Chef's Creations across its 44 restaurants. The set includes three pre-built bowls, a falafel and tahini roll, and a new Greek Salad, all designed to give first-time customers a curated entry point into a menu that started as build-your-own. Senior Culinary Development Manager Khalfani Coicou confirmed the launch in an interview with industry publication Restaurant Business on May 6, 2026. He said the timing was tied to Naya's recent expansion beyond its New York City home into other urban markets, where many diners are encountering Lebanese flavors for the first time. What is inside the Chef's Creations lineup The headline item is the Classic Chicken Bowl: chicken shawarma, vermicelli rice, lettuce, pickled cucumbers, tomato, the garlicky Lebanese sauce known as toom, and lemon tahini. The Classic Braised Beef Bowl pairs braised beef shawarma and vermicelli rice with pickled turnips, cabbage slaw, sumac onions, hummus, and lemon tahini, the same combination diners would normally find inside a beef shawarma wrap. A reformulated falafel recipe, with green bell pepper and parsley folded in, anchors the new Falafel and Tahini Roll. The wrap is served with hummus, cabbage slaw, pickled turnips, tomatoes, cucumbers, and a double portion of lemon tahini. A new Greek Salad rounds out the launch, built from existing kitchen ingredients like romaine, cucumbers, tomatoes, green bell pepper, olives, feta, and sumac onions, tossed in a house-made za'atar-spiked dressing. Prices for the four chef-curated items range from $10.59 for the falafel roll to $14.24 for the beef bowl. Coicou said the only new ingredient brought into Naya's supply chain for this launch was the green bell pepper. The braised beef had already been developed for a fall limited-time offer before being promoted to the permanent menu. A bet on broader US appeal Naya started as a build-your-own concep