The Founders
Yousef and Rawad, two Lebanese coffee enthusiasts reportedly based in the UAE, left their jobs to build Days, a specialty coffee brand that roasts in Lebanon and ships espresso capsules abroad. They spent eight months sourcing beans before launch, focusing on small-batch production rather than long shelf life.
Their pitch is simple. Most supermarket capsules sit in warehouses for months, so by the time a buyer brews them, much of the aroma has faded. Days roasts in smaller cycles and ships closer to the roast date.
What's in the Box
The product line centers on espresso capsules in four variants: Original, South American, Panama Boquete, and Decaf. Beyond capsules, the brand also sells whole beans by origin, with selections from Colombia, Ethiopia, Guatemala, Brazil, and Panama. Every bag is labeled 100% Arabica with no additives.
Capsules retail from $6 a box of 10, with Panama Boquete sold at a small premium. Whole beans start at $12 a bag. The brand also runs a merchandise line, including a tote bag and an espresso exfoliating soap.
From Beirut to 15 Countries
Roasting happens in Lebanon, but the customer base is largely international. Within six months of launch, Days reportedly served more than 10,000 customers across 15 countries.
The founders also report winning a specialty coffee award in 2025, and the brand's packaging was featured by Packaging of the World in November 2025.
