Maison Safqa raises $620K pre-seed

Maison Safqa , a Saudi-based flash-sale ecommerce platform focused on premium and luxury brands, has raised $620,000 in a pre-seed funding round. The round was backed by 500 Global through the Sanabil MENA 500 Accelerator Fund, alongside Saudi and international angel investors.  Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg Testa, Maison Safqa says it is building a platform that helps luxury brands sell excess inventory in a controlled environment, allowing brands to maintain control over pricing, distribution, and brand positioning.  The platform operates a flash-sale model with limited-time campaigns and discounts that can reach up to 80% across fashion, beauty, and lifestyle categories. Brands can choose between public sales and invitation-only campaigns, depending on how tightly they want to control access.  Since launching in May 2025, the company says it has partnered with more than 50 fashion and lifestyle brands, including Aigner, Lanvin, Liu Jo, Chantelle, Flabelus, and Qormuz. It also reported growing gross sales more than 20-fold in less than a year.  Over the next 18 months, Maison Safqa is targeting $2.5 million in cumulative sales as it expands across the GCC. The company also plans in-person sales events in Riyadh and Jeddah, while investing in product features such as personalization and automated seller onboarding tools.