Majid Al Futtaim launches Ma’an, offering free pop up space for UAE homegrown brands

Majid Al Futtaim has launched a new initiative called Ma’an in partnership with Dubai SME, the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development, part of Dubai Department of Economy and Tourism. The programme is designed to give UAE homegrown small and medium sized businesses access to Majid Al Futtaim’s malls, retail venues, and marketing ecosystem. The company said Ma’an will open access to physical locations including Mall of the Emirates and THAT Concept Store, as well as channels linked to VOX Cinemas and Carrefour. Selected brands will also receive marketing support through Majid Al Futtaim platforms, including exposure through SHARE. What Ma’an offers Ma’an is positioned as more than a one off pop up activation. Majid Al Futtaim says participating businesses can benefit from physical placement opportunities plus promotion through digital screens, social media, media outreach, and collaborations with influencers and lifestyle partners. The programme also references access to more than ten million SHARE loyalty members through the group’s ecosystem. Who can apply Applications are open to UAE based small and medium sized enterprises that have been operating for a minimum of 12 months, with selection based on brand story and fit for the ecosystem. Majid Al Futtaim notes that spaces are limited and selected businesses will be contacted directly. How to apply Majid Al Futtaim has opened registrations through the official Ma’an page on its website, where UAE businesses can submit their details for consideration. Apply Here: https://maf.am/4c0PqD5