HASIF Becomes Second Startup Backed by Snoonu's Startup Factory

The Investment Snoonu , the Qatari super-app, has invested an undisclosed sum in HASIF , a Qatar-based startup building an artificial intelligence accounting platform for small and medium businesses. The deal closed through the Snoonu Startup Factory, a program the delivery company runs to back early-stage founders in Doha. HASIF is the second startup to come out of that pipeline. The first was Sufra AI, which Snoonu backed earlier in the program. What HASIF Builds HASIF was founded by three Qatar University graduates, Noof Alhbabi, Maryam Eisa, and Dana Alwadaani. Their startup sells a software-as-a-service tool that handles accounting, invoicing, financial reporting, and compliance for SMEs. The platform pairs automation with AI features, and connects users to human accounting experts when they need a person rather than a model. According to the company, the product is being designed to help SMEs prepare for VAT and digital compliance requirements that are moving into force across Qatar and the wider region. Why Snoonu Is Writing Startup Checks Snoonu started as a food and grocery delivery app in Qatar and has since expanded into payments, logistics, and merchant services. The Startup Factory initiative gives the company a way to invest in tools that its merchant base, many of them SMEs, could end up using inside the Snoonu ecosystem. The investment follows the Startup Factory competition and showcase held last week, where founders pitched solutions to business and market problems. HASIF was selected from that cohort. The SME Software Push in the Gulf Accounting software for SMEs has become one of the more active fintech niches in the Gulf, pushed forward by tax reforms and e-invoicing mandates from regulators in Saudi Arabia and the UAE. Local players are competing with regional names like Wafeq and global names like Zoho and Xero for a slice of the SME book-keeping market. For Qatar specifically, the introduction of a VAT has been discussed for years, and SMEs t