Fleet Launches in Lebanon to Bring Car Buying Into One App

Fleet , a Lebanese car-shopping app, has launched at fleetapp.me and on mobile, pitching itself as a single place to browse, compare, and contact dealers across the country. Its Instagram bio ( @fleet.lb ) reads "Browse. Buy. Drive.", and the company reports more than 200 dealerships already on the platform. The Beirut-based startup leans on a pain point any Lebanese car buyer knows well: hours spent scrolling Facebook groups, chasing WhatsApp forwards, and driving between dealerships scattered from Bourj Hammoud to Saida. Fleet wants to pull all of that into one app. How buyers use it Listings can be filtered by brand, body type, price, mileage, color, and fuel type. The home screen surfaces quick chips for "Under $50k," "SUVs," "Electric," and "Hybrids," among others. Buyers can save favorites, build side-by-side comparisons, and post their own listings if they want to sell their car. The app also includes a feature called Autoclips, which is reported to let dealers post short video walkarounds of cars in their inventory. Buyers can contact dealers directly from each listing, and the platform pitches "verified dealers" with "no fees" on the buyer side. What dealers get For dealerships, Fleet is built more like a managed inventory tool than a classifieds board. Dealers can upload and update listings, respond to inquiries, and pull analytics on customer behavior, according to the company. The pitch is reach plus a back-end that does not exist on the Instagram and Facebook pages most Lebanese dealers currently rely on. The Lebanese car-shopping field Fleet enters a market where Lebanese buyers already split attention between Autotrader Lebanon, OLX, OpenSooq, Wheelers, Vivadoo, and the Instagram pages of individual dealerships. None of those is a fully dealer-only, mobile-first marketplace, which is the gap Fleet is aiming at. The economic backdrop helps the pitch. New-car imports in Lebanon have been running far below pre-2019 levels, and most dealer volume has repo